Submitted by: Barbra I. Miller

More and more real estate professionals have been turning to the internet for business purposes. In fact, one of the earliest attempts at commercializing the internet involved local real estate listings. Online real estate has come a long way, and so have real estate professionals on the web as well. But one aspect of the internet many newcomers miss out on, despite being seasons pros offline, involves successful article marketing.

For an increasing number of real estate people, it’s become an ever more important tool, generating leads beyond their wildest dreams. But what is article marketing? Well, you’re reading a great example of one right now! Simply put, article marketing is about sharing information – specifically, your expertise. Now before you decide giving away your hard-won knowledge is too ridiculous to bother further contemplating, please be a little patient and read on some more. For it could very well be just what you need to take your business to the next level of success, both online and off!

When you do article marketing, you are engaging in the act of publishing articles for strategic marketing purposes online. Think of that piece of tax advice that makes the rounds this time every year in the media, or those home-cooking recipes doled out every Thanksgiving by some celebrity chef or other: That’s the gist of article marketing right there, where industry professionals provide free advice in order to promote themselves. This information is considered free because it costs the newspaper or radio station nothing to produce, yet it benefits their readers or listeners. For the celebrity chef, tax adviser, or real estate professional, sharing useful information with such wide audiences puts them in a good mood, and this positive frame of mind becomes associated with the chef or tax adviser or real estate professional.

This is very important, and is the whole point of article marketing, so let me repeat that: free helpful information works to associate the positive feelings engendered by that helpful information with the person or company providing the advice.

Sharing all my articles on real estate on the internet has helped me reach an audience many times more than even paid advertising can, and it has let me do it for almost no money at all, besides the time it took to write, when you consider that time is money and so forth. But the benefits are so enormous, so you too should add such this tool to your existing real estate marketing efforts.

Article marketing won’t simply work on its own, of course. There is a lot more to it than this brief introductory overview can show. For one thing, it takes real dedication, the kind a real writer has, regularly writing unique content. Articles must come fairly frequently, too; no less than a new one each week to be viable, and most likely – in today’s competitive environment – a whole lot more than that. That’s why many hire professionals to do article marketing these days, especially small businesses which want to grow but do not have the manpower on hand to staff an entire online promotions department of their own.

About the Author: For more great real estate articles, visit

MyRealEstateCircle.com

for insights from industry insiders such as

Isaac Toussie

and others!

Source:

isnare.com

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